Bringing you to Broadway FAQs

General FAQs

Earning ShowPoints for Ticket Purchases

Redeeming ShowPoints for Tickets

General FAQs

Why should I join?
To get rewarded for doing what you already love to do, seeing a show. Members receive special offers, ShowPoints, access to exclusive events, and more. top

What is Audience Rewards?
Audience Rewards is the Official Rewards Program of Broadway and provides benefits and rewards for fans of the performing arts. Membership is free and allows you to earn ShowPoints on ticket purchases and through program partners that can be used for free tickets, theatre collectibles, unique experiences, and more. Members also benefit from ticket pre-sales and VIP access to shows and events. top

Is there a cost for membership in Audience Rewards?
No. Audience Rewards membership is free! top

How do I enroll in the program?

1. Online. Sign up by visiting www.audiencerewards.com and clicking on the “Join” button. After you have created a password and completed the enrollment process, you will receive confirmation via a pop-up screen and a follow-up email. Both of these will contain your newly assigned Audience Rewards account number.

2. Ticketing Systems. Audience Rewards is integrated with both Telecharge and Ticketmaster. When you purchase tickets to a participating show, you will be prompted to join or enter your Audience Rewards number.


What do I do with my new account number?
Enter your Audience Rewards number when you purchase tickets to a participating show. Telecharge and Ticketmaster will both prompt you for your account number during the online purchase process. You can also use your account number and password to sign in to your account every time you visit the Audience Rewards website. This will allow you to view your account activity, see special offers, shop the awards catalogue and update your profile information. top

How safe is the information I give to Audience Rewards?
We take the security of your information and your privacy very seriously. We do not share any personally identifying data about you with anyone outside of Audience Rewards, its parent companies, affiliates, subsidiaries, operating companies and other related and participating entities. No personally identifying data will be shared directly with Audience Rewards program partners without your permission. Your information is not sold to any third party. You have control over how we obtain, use, and give out information about you. For more information, please see our Privacy Policy. top

Where can I view my ShowPoints balance?
You can view your account activity online at any time by logging in with your account number and password. Your ShowPoints balance is also displayed on most member communications. top

What if I can't remember my account number or password?
You can ask for a number or password reminder through the "Log In" page of the website at any time. If you don't remember your number when prompted during the online purchase of a qualifying ticket, simply click the link that says "Member Look Up" and enter the email address associated with your Audience Rewards account. Your membership number will be instantly returned. For further help, you can contact the Customer Service Center at 1-866-313-9635. top

How do I get in touch with someone if I have questions about my tickets?

Audience Rewards Customer Service agents are available to assist you with any questions about your redemption.

Contact Audience Rewards Monday-Friday from 8am-8pm EST at 866.313.9635.

Or email your questions or concerns to customerservice@audiencerewards.com. Please allow 24-48 hours for any inquiries made by email. top

Earning ShowPoints for Ticket Purchases

How do I earn ShowPoints on my ticket purchases?
Check out this page for Easy Ways to Earn ShowPoints. top

How do I know which shows or venues are eligible for earning ShowPoints?
Every show listed on AudienceRewards.com is able to earn you ShowPoints. top

Who are Audience Rewards' partners?
Audience Rewards is affiliated with a wide variety of marketing partners. A list of the most up-to-date partners can be found on our website by clicking on the Specialty Shopping and More under the "Earn Free Tickets" Navigation on top of this page. Visit our site regularly as new partners will frequently be added to the program. top

Why are my ShowPoints pending?
ShowPoints remain in a pending state until after the date of the performance. It may take up to 12 days for a pending transaction to officially post to your account once the performance has taken place. Pending ShowPoints are not eligible for redemption until they have officially posted to your account. top

Redeeming ShowPoints for Tickets

Can I return my seats after I complete my redemption?
Unfortunately not. All theatre ticket purchases are always final. top

Why can't I see exact seat locations when I redeem points for tickets?
Certain Ticket Awards are booked using special inventory allotments. Your seats will be assigned and e-mailed to you after you complete your purchase. Unless otherwise stated, in these circumstances you will be assigned the best available seats in the orchestra or front mezzanine seating sections. Since most Broadway and Off-Broadway theatres are small (under 1,200 seats) and not giant concert venues, all seats are generally considered very good. If purchased on a weekday, your specific seatswill be assigned within 24-48 hours of your purchase. Any tickets purchased during a holiday period or weekend will be assigned on the next regular business day. top

What happens if the show I redeemed ShowPoints for closes before I see it?
Most shows on Broadway have an open-ended run meaning that they run for an unspecified period of time. In the unfortunate event that a show decides to end its run and you have purchased or redeemed for a ticket to that show, you will be notified by email or phone by a member of the Audience Rewards concierge staff who will refund your points and any cash paid as part of your redemption. top

Can I redeem points for tickets for my family and friends?
Yes. When redeeming your points, on the Order Information page, check the box next to “The tickets are for someone other than myself.” and complete the requested information about the recipient. top

Can I use other discounts or coupons with online ticket redemptions?
No. Redeeming points for tickets is not valid in conjunction with any other offers, discounts, or promotions. top

How are award redemption tickets delivered?
All redemption tickets are delivered through the will-call window. They will be held under your name unless an alternate recipient is provided. top