Audience Rewards® is the first and only rewards program created to thank dedicated patrons of the performing arts for their loyalty. The program was created by a coalition of Broadway theatre operators and performing arts centers around America as a free benefit to consumers, allowing them to earn and redeem ShowPoints for unique theater experiences and merchandise and gain inside access to performing arts information, special services and member events.
The official website, www.AudienceRewards.com, serves as an online resource for Broadway, Off-Broadway, National Touring Shows, Opera and other live entertainment events. It features links to authorized ticketing agencies, performance schedules, participating venue information, special offers, point earning partners, event calendars, and lets members check their point balance and browse the performing arts award catalogue.
Audience Rewards is the product of an unprecedented alliance between Broadway’s leading theatre owners and presenters across America. It marks the first-ever marketing alliance between the Nederlander Organization, Shubert Organization and Jujamcyn Theaters, as well as the Independent Presenters Network and Broadway Across America.
Board of Directors and Management
James L. Nederlander
President, Nederlander Organization Show Bio
James L. Nederlander is the President of the Nederlander Organization and the son of James M. Nederlander (Chairman). He is the third generation of a family known for owning and operating theatres around the world, and for producing theatre, cultural presentations and popular music attractions. Mr. Nederlander’s most recent producing credits include On Your Feet!, Meteor Shower, The Band's visit, Mean Girls, My Fair Lady, The Humans, The Elephant Man with Bradley Cooper, Kinky Boots, West Side Story, Next to Normal, Movin' Out and others. He has also produced Billy Joel, U2, and Pink Floyd at Yankee Stadium.
Mr. Nederlander serves on the Board of Directors of many organizations including the ASPCA, New York Philharmonic, Intrepid Sea Air & Space Museum, New York Restoration Project, Fisher Center for Alzheimer's Research Foundation, and The Broadway League.
Executive Vice President, Nederlander Organization Show Bio
Nick Scandalios is the Executive Vice President of the Nederlander Organization, one of the largest owners of legitimate theatres in the world, as well as one of the largest theatrical producing organizations in North America. He is also a past Chairman of the Board of Governors of the Broadway League, and past chair of the Board of Family Equality Council. He also serves on the Board of Trustees for Broadway Cares/Equity Fights AIDS. This year marks his 31st anniversary with the Nederlander Organization. Nederlander owns or operates theatres in New York, NY; Los Angeles, CA; Chicago, IL; San Diego, CA; San Jose, CA; Tucson, AZ; North Charleston, SC; Durham, NC; Oklahoma City, OK and London, England.
President and Co-Chief Executive Officer, Shubert Organization Show Bio
Robert E. Wankel is President and Co-Chief Executive Officer of The Shubert Broadway venues. Throughout Mr. Wankel’s 42 years with Shubert, he has been a guiding force in financial operations, creative projects, commercial real estate, Shubert ticketing services and Telecharge. Mr. Wankel was Chief Financial Officer before being appointed Executive Vice President of the company in 1996, and was named President of The Shubert Organization in 2008. Mr. Wankel is a member of The Board of Directors of The Shubert Foundation, which provides general operating support to hundreds of not-for-profit theatre and dance companies across the United States. The 2017 Shubert Foundation grants totaled more than 26.8 million dollars. Mr. Wankel plays a leading role in a variety of charitable, community and civic organizations. He is a member, and immediate past Chairman, of the Board of Governors of the Broadway League, the national trade association for the Broadway industry, and a member of the Executive Committee and the Board of Directors of the Times Square Alliance. Mr. Wankel is Chairman of the Board of the American Academy of Dramatic Arts as well as an Officer and Director of The Actors Studio. He serves as President of Broadway Cares/Equity Fights AIDS, and is Chairman of the Board of The Actors Fund Housing Development Corporation and a member of The Actors Fund Chairman’s Council. Since its founding in 1900, The Shubert Organization has produced and co-produced hundreds of Broadway plays and musicals, including CATS, Dreamgirls, Sunday in the Park with George, Amadeus, The Real Thing, Children of a Lesser God, The Grapes of Wrath, Equus, The Audience, The Elephant Man, The Curious Incident of the Dog in the Night-Time, Hedwig and the Angry Inch, School of Rock –The Musical. Mr. Wankel is a graduate of St. John’s University.
Co-CEO, Broadway Across America/CMO, John Gore Organization Show Bio
Rich Jaffe, Co-CEO, Broadway Across America/CMO, John Gore Organization, has been promoting live entertainment for more than 25 years with a broad background in commercial entertainment, non-profit regional theater management and ticketing technology. As Co-CEO of Broadway Across America, Rich is overseeing the company in partnership with Jeff Daniel, with a specific focus on sales, marketing, pricing, sponsorship and ticketing for Broadway Across America’s 44 markets. As CMO, Rich oversees all marketing and communications for the company. Rich joined BAA in 2010 to lead Broadway In Boston, overseeing BAA’s Broadway presenting business and venue operations in the Boston market. Prior to joining BAA, Rich was part of the leadership team at one of the country’s leading regional non-profit theaters, Trinity Repertory Company. Prior to Trinity Rep, Rich founded and launched the ticketing industry’s first web-based sales analytics company, Live Audience Business Solutions (LABS), introducing yield management principles to the live entertainment industry with clients such as Radio City Entertainment, Big Apple Circus, Disney Theatricals and Dodger Theatricals. Rich began his career spending a decade with MSG/Radio City in various roles, including Marketing Director overseeing family entertainment, concerts, boxing, college basketball, tennis and institutional branding for Madison Square Garden.
Senior Vice President of Shubert Ticketing, Shubert Organization Show Bio
David Andrews is the Senior Vice President of Shubert Ticketing, the division of the Shubert Organization responsible for the sale of the majority of Broadway tickets each year. His responsibilities include strategic and technological planning; consumer ticket sales through phone, Internet, box office, and remote outlets; group sales and wholesale travel partnerships; software development; revenue management; new client acquisition; and corporate partnerships and sponsorships.
Susan E. Lee
President/CEO, Leonine Brands Show Bio
Susan E. Lee has been an innovator and an industry leader working with many theatrical producing companies and non-profit arts organizations for three decades. Combining creativity and strategy, she is the architect of many cross-industry initiatives that have modernized Broadway’s business and marketing practices, as well as made the art form more accessible and relevant to its ever-changing audience.
Prior to starting Leonine Brands LLC, she served as the Chief Marketing Officer for The Nederlander Organization from 2005-2015. During her tenure, Lee spearheaded new business development, strategic partnerships and corporate marketing. Under her leadership the company developed and launched Audience Rewards, the InTheater Network which introduced digital display into Broadway theaters; and Broadway Direct, Broadway’s first weekly direct-to-consumer e-newsletter for a national audience; as well as helped reimagine the company’s group sales and concession operations. She also managed Nederlander’s 100th anniversary celebration. To honor company chairman, James M. Nederlander, she co-founded The National High School Musical Theatre Awards aka The Jimmy’s Awards, which has become an industry-wide theater arts education initiative.
Before joining Nederlander, she was the VP of Marketing at Serino Coyne, Inc., where she spearheaded corporate partnerships including Visa’s title sponsorship of the Tony® Award-winning musical Movin’ Out on Broadway and national tour, which still stands as the largest integrated marketing campaign in theatrical history. While at Serino Coyne, Lee also launched Tuesday’s at 7 moving the traditional curtain time from 8:00 pm, and Season of Savings, Broadways’ post-911 industry-wide cooperative consumer outreach initiative.
Lee serves as the Chief Strategist for Camp Broadway®, Broadway’s original enrichment program for theater-loving kid which launched in 1995. Today it is the leading youth brand on Broadway and the recipient of a 2016 special Drama Desk Award for its contribution to the sector. She also introduced multilingual translation on Broadway with ShowTrans® and was on the team that launched Broadway Television Network. In 1985, she became the first Director of Marketing for The Broadway League (formerly The League of American Theatres and Producers) and continues to be a member of the Association of Theatrical Press agents and Managers.
CEO, Audience Rewards & Senior Vice President of Marketing, Shubert Organization Show Bio
Charles Flateman is Senior Vice President of Marketing at the Shubert Organization, with a particular focus on branding, business development, and distribution for Broadway, Off Broadway and Shubert Ticketing's clients nationwide. Mr. Flateman is also CEO of Audience Rewards, The Official Loyalty Program of Broadway and the Arts; and is a board member at Entertainment Benefits Group, one of the largest travel and entertainment providers in the United States.
Mr. Flateman is Vice-Chairman of the Board of NYC and Company and Chair of its Governance, Policy, and Advocacy Committee.
Mr. Flateman serves on the Board of Governors of The Broadway League and is Chairman of its Professional Development Committee. He is also a Board Member of the US Travel Association.
Before coming to Shubert, Mr. Flateman was co-founder of Broadway Inbound, which provides the marketing and technical bridge between Broadway's primary ticketing entities and global online wholesale distribution partners. Earlier in his career, he was President of Gray Line New York, and was a producer of Broadway’s Elaine Stritch at Liberty, Harlem Song at the Apollo and other theatrical productions.
Chief Operating Officer, Jujamcyn Theaters Show Bio
Hal Goldberg is the Chief Operating Officer of Jujamcyn Theaters, having grown at the company since joining in 2003 as an Apprentice Theatre Manager and Director of Ticket Services. He oversees operations at Jujamcyn’s main office and its five Broadway theatres which include the St. James, Al Hirschfeld, August Wilson, Eugene O’Neill, and Walter Kerr. He serves on the Broadway League’s Board of Governors, Executive Committee, Labor Committee and Security Committee, and is a co-chair of Broadway Salutes. He serves on the Board of Directors for Audience Rewards and as a Trustee on the Actors’ Fund Board of Trustees and the Pension Funds for ATPAM, Local 32BJ, and Local 751. Hal is also the composer of the musical Nerds, which received the 2007 Barrymore Award for Outstanding New Play and Outstanding Original Music, and came oh-so-close to opening on Broadway in 2016.
President & CEO, Associated Luxury Hotels Show Bio
Josh Lesnick served as the CEO and President of Audience Rewards for 6 years. During this time he was responsible for the day to day operations and strategic planning of the company. He is a recognized loyalty marketing executive with 20 years of hospitality experience. Prior to Audience Rewards, Josh held several executive leadership positions at Starwood Hotels and Resorts including Vice President of Hotel Marketing and Vice President of Worldwide Loyalty Marketing. While at Starwood, Josh led the development and roll-out of the award-winning Starwood Preferred Guest program which received numerous industry honors including being named the #1 Hotel Loyalty Program for six consecutive years. Prior to Starwood, Josh worked for ITT Sheraton and was responsible for the marketing and operations of the company’s loyalty and partner marketing efforts. Earlier in his career, he also held several key marketing positions at Hyatt Hotels Corporation and designed the first desk lamp with a built-in power plug to prevent travelers from crawling under beds and desks. Josh is a graduate of Cornell University.
- Charles Flateman, CEO
- Katie Dalton, Executive Vice President
- Nikki Pelazza, Director of Marketing
- Constance Hester, Director of Operations
- Ellie Shulman, Sales and Marketing Manager
- Megan Dovico, Ticketing and Operations Associate
- Katherine Waters, Marketing Coordinator
- Mackenzie DeRosa, Ticketing and Operations Associate